Situated in the north of Portugal and serving a population of over 1.2million inhabitants, the new Braga Hospital, was designed to become one of the most important healthcare and health investigation
facilities in the northern region.

Through associating the striking ethnography and some of its most emblematic features, together with elements immediately recognized as health care, the logo dictated a strong human and emotional communication scheme that not only reinforced the spirit but also its local heritage of the north of Portugal.

Friendly, fresh and close the identity proved to be so popular that it was also be applied to
the new Vila Franca de Xira Hospital opened in 2013.
The Old Hospital, still in use before the construction of the modern Hospital de Braga​​​​​​​

Designed while at White
All rights White_Brand services and José de Mello Saúde
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