With the 25th anniversary of the Group, Generg, launched a rebranding pitch.
We’ve developed an aspirational identity and a communication positioning
that highlights the connection of Generg to nature.
We’ve developed an aspirational identity and a communication positioning
that highlights the connection of Generg to nature.
Inspired by the energy of water, wind and sun, summarised in the signature “Natural Energy”.
The identity materialised in the symbol of a bird, formed by three energy traits with the colours of the business areas: green (wind), blue (hydric) and yellow (solar).
Credits to Tânia Almeida and Pedro Lima.